Posts Tagged ‘Add new tag’

Persuasion Goals

Thursday, August 28th, 2008

When we speak about persuasion, one of your goals is to make people discontented and you do this by tapping into their emotions about what they want. You need to keep them focused on the origin of their unhappiness then increase their desire to be happy. What this does is makes them totally delighted as they get what they want and you get them to buy.