Subliminal Persuasion

When we speak about persuasion, one of your goals is to make people discontented and you do this by tapping into their emotions about what they want. You need to keep them focused on the origin of their unhappiness then increase their desire to be happy. What this does is makes them totally delighted as they get what they want and you get them to buy.

One of the best in subliminal persuasion was Orson Welles and the Mercury Theater when they performed the radio broadcast in 1938 “War of the Worlds”.

This proved that a with a few effective voices, accompanied by sound effects, could convince masses of people of a totally unreasonable, completely fantastic scheme to create a nation-wide panic.